What Is Motley Fool Ultimate Buy Alert?

The Motley Fool Issues a Rare “Ultimate Buy” Alert has been one of the longest-running ads for the Motley Fool Stock Advisor newsletter.

It concerns a stock that has been making waves in the advertising industry that you should invest in as soon as you can.

In this article, I will give you an overview of the advertisement, the newsletter being advertised, and the people behind it. I also reveal the name of the “ultimate buy” if you are interested in investing in it.

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What is the Motley Fool “Ultimate Buy” Alert?

Motley Fool Issues Rare “Ultimate Buy” Alert is the name of an ad for the Motley Fool Stock Advisor.

Published by Eric Bleeker, this ad has been around since 2017 and has even featured on USA Today with the subtitle “One Small Internet Stock Receives a rare buy alert.”

The title has changed a couple of times. It has been previously shared as Motley Fool Issues Rare “Homerun Buy” Alert and Motley Fool Issues Rare “Double Down” Alert.

In each instance, it refers to the same stock.

The premise of the presentation is that Tom and David Gardner, the founders of The Motley Fool have agreed on a “small internet stock.”

Why is this relevant?

According to Eric, David and Tom run independent research teams and they pick their stocks separately. Therefore, their research rarely lands them on the same stock:

“It’s rare that David and Tom formally agree on the exact same stock – it’s only happened 25 times over the entire history of Motley Fool Stock Advisor.”

But when it does, the stock usually ends up performing very well. Eric goes on:

“But when it has happened, the results have been spectacular:

Netflix is up 17,756% since Tom agreed with David on it in June 2007

Tesla, which received the “Ultimate Buy” sign in November 2012, is up 4,190% since.

In fact, across the 26 stocks David and Tom have agreed on … the average return is an astounding 931% … crushing the S&P 500 by more than 9x!”

So, in this ad, they have agreed on “one small internet stock” (that they have been pushing for three years).

What Stock have David and Tom Gardner Agreed Upon?

In the ad, Eric shares three characteristics of the internet company:

The first one:

“It’s smaller than 1/100th the size of Google.”

The second hint:

“Each one of David’s and Tom’s recommendations of its stock is crushing the market.”

The third hint:

“Its young CEO has already banked $575 million on this stock since its IPO.”

When Tom Gardner first published the ad, he was talking about an “obscure company growing faster than Google and Facebook.”

More about the stock:

“This company stands to profit as more and more people ditch cable for streaming TV. And in fact, David and Tom believe this company’s crucial technology could represent the final nail in the coffin for traditional cable.

Now, this isn’t some competitor to Netflix, Hulu, or Amazon Prime Video as you might expect. Instead, this company sits in the middle of the advertising market, which is more than 10X bigger than the online streaming industry.”

So, it is a company in the advertising space and its young CEO has invested $575 million in its stock. Tom Gardner has even met and interviewed the CEO.

The Ultimate Buy Stock Revealed

The company they are touting is called The Trade Desk Inc. It is listed on NASDAQ with the symbol TTD.

It is a tech company that owns a software platform used by advertisers to buy data-driven ad campaigns in various formats and devices. It enables them to find the most effective campaigns and also provides real-time pricing and placement services.

The stock has grown fast since the Gardners first recommended it. It is no surprise that they have been re-advertising it to entice new subscribers.

Who are Tom and David Gardner?

Tom Gardner and David Gardner are the founders of The Motley Fool. It is an independent financial-services company that they launched in 1994.

Although they both attended college, it wasn’t for formal financial training. However, they had long had an interest in money management and had already started investing at age 18.

David started a newsletter in 1993 but it was a failure. He then joined forces with Tom and founded The Motley Fool in 1994.

They shared investment advice with their readers by writing essays giving market insights and recommending how their readers should invest. Their portfolio outperformed the S&P market index consistently.

What is Motley Fool Stock Advisor?

The Motley Fool Stock Advisor is the flagship premium subscription service offered by The Motley Fool.

Since they launched it in 2003, they claim that they have 4Xed the S&P 500. In an excerpt drawn from the welcome email, here is how they put it:

“After 15 years of sending members 2 stock recommendations each month, David and Tom’s average pick in Motley Fool Stock Advisor is up 339%, while the S&P 500 during the same period is up just 74%.”

When you subscribe to the Stock Advisor, you gain access to their recommendations. They send you new stock picks each month.

Subscription fee

The annual fee is $99 and the one-month trial costs $39.

Refund Policy

The Motley Fool Stock Advisor has a 30-day membership refund period.

Motley Fool “Ultimate Buy” Alert Conclusion

Motley Fool issues rare “Ultimate Buy” Alert is an ad for the Motley Fool Stock Advisor, the flagship premium service offered by the Motley Fool. They have iterated the ad under various names but they always tout the same stock.

The Trade Desk, the advertising company they have been touting, has risen continuously since they first started talking about it in 2017. The share price has gone up from under $100 in 2017 to over $400 as I write this (July 2020).

That being said, we can only wait to see how it performs in the future. Bear that in mind if you decide to invest in it.

It is important to consider that The Motley Fool Stock Advisor has about half a million subscribers. As such, if even a fraction of those subscribers acts on a recommendation sent out by the Gardners, it can have a significant impact on the stock.

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