Davie Fogarty Net worth & Oodie Business Revealed

Davie Fogarty, a 28-year-old entrepreneur hailing from Adelaide, Australia, has transformed his life with an extraordinary journey to e-commerce success.

As of 2023, Davie boasts a staggering net worth of $175,000,000 AUD (equivalent to 116 million USD), establishing himself as a self-made magnate and a source of inspiration for budding entrepreneurs globally.

Davie’s journey, from founding The Oodie – a luxurious loungewear brand, to openly sharing his experiences on YouTube, serves as a testament to the idea that setbacks in entrepreneurial ventures can ultimately lead to extraordinary triumphs.

Whether you’re an aspiring entrepreneur seeking guidance or simply someone who appreciates a remarkable success story, Davie Fogarty is undeniably a figure worthy of your attention.

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Who is Davie Fogarty?

Davie Fogarty founder of the oodie, is a young entrepreneur from Adelaide who has made waves with his extraordinary achievement in establishing a multi-million dollar business empire while still in his twenties. His net worth stands at an impressive $116 million USD.

Fogarty’s journey in entrepreneurship has been marked by a diverse range of ventures, with several attempts before striking gold with The Oodie in 2018.

Davie Fogarty

This oversized and comfortable hoodie quickly gained popularity, especially during the COVID-19 pandemic when millions of people sought coziness while spending more time at home.

Today, The Oodie has transcended borders to become a household name, with a global fanbase singing praises for its quality and comfort.

Fogarty’s path to success has been anything but effortless, marked by failed business endeavors and the challenges of overseeing a rapidly expanding enterprise. Nonetheless, his unwavering determination and diligent efforts have borne fruit, solidifying his place as a formidable entrepreneur in the business world along the likes of Sophie Howard and Justin Waller (JWaller).

Career And Achievements Of Davie Fogarty

Davie Fogarty, a 28-year-old entrepreneur hailing from Adelaide, Australia, has carved a significant niche for himself within the e-commerce world. In an astounding feat, he transitioned from an initial $500 to an impressive $500 million in revenue in just five years, a remarkable accomplishment by any measure.

Davie Fogarty went from $500 to $500 million in revenue

As the driving force behind Davie Group, he wears the hats of founder and CEO, steering a roster of thriving ecommerce brands. Among these are well-known names like The Oodie, Calming Blankets, and Pupnaps, firmly establishing him as a visionary and successful entrepreneur.

Early Life and Career

Fogarty’s journey into entrepreneurship kicked off at a tender age when he dabbled in selling biscuits during his school days. Remarkably, by the age of 16, he had already ventured into reselling products on eBay, showcasing his early entrepreneurial spirit.

Although Fogarty initially enrolled in university to study marketing and mining engineering, he opted to abandon his academic pursuits during his first year to wholeheartedly pursue his entrepreneurial ambitions.

His entrepreneurial path meandered through various ventures, including launching an iPhone case brand and exploring personal training. He even delved into the world of seasonings and operated a Vietnamese roll shop. However, it was in 2018 that he discovered his true calling with the birth of the Davie Group.

The Oodie and Calming Blankets

Davie’s breakthrough came in the form of Calming Blankets, an e-commerce brand specializing in weighted blankets.

Armed with just $500, he kickstarted this venture in 2018, and it swiftly gained traction. What set the company apart was its commitment to offering top-notch yet affordable weighted blankets, renowned for their ability to enhance sleep quality and alleviate anxiety.

Buoyed by the success of Calming Blankets, Davie ventured into the world of The Oodie in the same year. The Oodie, another e-commerce gem, specializes in oversized, plush hoodies designed for ultimate home comfort. It’s essentially a wearable blanket, featuring a cozy sherpa fleece interior and a convenient ‘kangaroo pouch’ front pocket—perfect for leisurely lounging.

The Oodie

The Oodie delivers the ultimate wearable blanket experience, combining luxurious softness and warmth with style and practicality.

As individuals sought comfort and coziness during their extended stay-at-home periods, they were more willing to spend their money on cozy attire. In fact, The Oodie was often dubbed the “ultimate COVID lockdown accessory” due to its perfect blend of warmth and style.

Much of the brand’s triumph can be attributed to its viral marketing strategies, particularly on TikTok, though it has also made waves across various other platforms.

The oodie made more than $200 million

The Oodie has been nothing short of a phenomenal success story, with the company raking in over $200 million in revenue at the peak of the pandemic.

Davie Group

Davie Group is a thriving e-commerce company specializing in a diverse array of consumer products, encompassing clothing, bedding, and pet accessories.

While the Oodie serves as the company’s flagship brand, it’s worth noting that several other brands within the group also contribute significantly to its revenue streams.

Australian Furniture Warehouse

Alongside his e-commerce endeavors, Fogarty wears another entrepreneurial hat as the founder of Australian Furniture Warehouse, a furniture retail business headquartered in Adelaide.

Australian Furniture Warehouse

The store boasts a diverse selection of furniture styles, spanning from contemporary to timeless classics, all offered at budget-friendly price points. With a strong local following, Australian Furniture Warehouse has also ventured into the online marketplace, further expanding its reach beyond the local community.


Fueled by his entrepreneurial drive, Fogarty embarked on yet another venture in 2019 with the inception of Pupnaps.

This company specializes in crafting comfortable pet beds designed to alleviate anxiety and promote relaxation in furry companions.

Pupnaps dog bed brand

With a deep-rooted love for animals and armed with his proficiency in digital marketing and e-commerce, Fogarty successfully cultivated yet another flourishing business venture.

Pupnaps’ flagship product, the Calming Dog Bed, rapidly gained viral status in Australia, captivating the hearts of dedicated pet owners far and wide.

Social Media Manager

Before achieving remarkable success with his e commerce brands, Davie Fogarty fine-tuned his digital marketing prowess while providing social media management services.

His journey began with growth-hacking Instagram accounts shortly after graduating from high school, where he skillfully nurtured and expanded Instagram profiles for various businesses.

One noteworthy stint was with SkinnyMe Tea, an Australian detox tea company. Here, his primary mission was to market and boost online sales through highly effective marketing strategies.

Fogarty exhibited a remarkable talent for deciphering consumer trends and adeptly leveraging platforms like Instagram and Facebook to captivate prospective customers.

His tenure at SkinnyMe Tea not only allowed him to refine his skills in social media and online advertising but also enabled him to forge valuable connections that would later prove instrumental in launching his own thriving e-commerce ventures.

YouTube Channel

Davie Fogarty’s YouTube channel serves as a platform where he generously imparts his entrepreneurial wisdom and extends valuable guidance to budding business enthusiasts.

Davie Fogarty's YouTube channel

His channel is teeming with an array of videos that delve into diverse subjects, ranging from the intricacies of launching an e-commerce enterprise to harnessing the potential of Facebook ads to boost sales. He also shares precious tips on optimizing the efficacy of social media marketing endeavors.

Amid his business-centric content, Davie opens a window into his personal life, granting viewers a sneak peek into his luxurious abode and engaging them as he explores various products. In essence, his channel offers a comprehensive package of insights into entrepreneurship, marketing, and business strategy, all while fostering a more intimate connection with his audience.

This YouTube channel has played a pivotal role in elevating brand recognition and positioning Davie as a venerated authority within the industry.

Social Media

The phenomenal success of The Oodie can be directly linked to its ingenious viral marketing approach across prominent social media platforms, most notably TikTok and Instagram.

Davie Fogarty on TikTokDavie Fogarty on Instagram

This savvy company has harnessed the influential sway of social media influencers and the compelling allure of user-generated content to substantially enhance brand recognition and fuel its Shopify sales.

The Oodie’s ingenious strategy encompasses strategic collaborations with renowned influencers and celebrities who enthusiastically endorse its products.

Additionally, the brand has actively motivated its customers to actively participate by sharing captivating photos and engaging videos donning The Oodie, all facilitated by distinctive branded hashtags. This symbiotic relationship with influencers and customers alike has propelled The Oodie’s viral marketing to remarkable heights.

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Frequently Asked Questions

What is Oodie and how did it become popular?

The Oodie, an Australian brand, gained immense popularity during the COVID-19 pandemic for its oversized, cozy hooded blankets made from sherpa fleece and flannel. Founder Davie Fogarty came up with the idea during a cold Adelaide winter. It became a viral sensation on social media, with influencers and celebrities endorsing it.

Is Davie Fogarty legit?

Yes, Davie Fogarty is a legitimate entrepreneur who has achieved significant success in the e-commerce industry. He is the founder and CEO of Davie Group, which includes successful e-commerce brands such as The Oodie, Calming Blankets, and Pupnaps.

His success has been widely reported, and he has been recognized as a finalist in the EY Entrepreneur of the Year awards in Australia. While success in entrepreneurship is never guaranteed, Davie Fogarty’s accomplishments are well-documented.

What are some of Davie Fogarty’s notable achievements?

Davie Fogarty, a successful young entrepreneur, is set to be a judge on the first season of The Shark Tank Australia, joining other prominent judges like Robert Herjavec. Additionally, he was recognized as a finalist in the 2021 EY Entrepreneur of the Year awards in Australia.

What advice does Davie Fogarty have for aspiring entrepreneurs?

Davie Fogarty offers valuable advice to aspiring entrepreneurs, emphasizing the significance of risk-taking and embracing failure as part of the journey. He highlights adaptability and the ability to pivot as essential qualities for success. Furthermore, he underscores the importance of delivering value to customers and establishing a robust brand presence.


In summary, Davie Fogarty serves as a remarkable source of inspiration, having attained remarkable success in his youth. Despite encountering setbacks in his initial entrepreneurial endeavors, he remained steadfast and later established The Oodie, a standout in the eCommerce industry.

When considering Davie’s path, you can draw motivation for your entrepreneurial aspirations. Keep in mind that success isn’t assured, and encountering failure is a normal aspect of the journey. Yet, by putting in effort, demonstrating determination, and embracing opportunities for growth from your setbacks, you too can accomplish remarkable feats.

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